In NetEase Cloud Music's revenue for the first half of 2022, the social entertainment service and other revenue increased 57% to $2.48 billion. These services help increase the platform's overall profit by encouraging users to become live streaming-related memberships or give virtual gifts to anchors. NetEase Cloud Music's social entertainment services include such features as live streaming, virtual items, and online karaoke. Member TypeĪccess to part of the songs, normal song qualityĪccess to all songs, adjustable song quality, special sound effects, customized themes, reduced advertisements, digital albums, audiobooks, multiple devices Subscriptions are only purchasable by a mobile device, with iPhone payments processed via Apple's App Store. Users who purchase albums can listen to their purchased songs without a membership.Īs of September 2022, NetEase Cloud Music currently offers three subscription types.

Artists that allow album purchases of this type include Taylor Swift and Ariana Grande. Similar to QQ Music, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website. NetEase Cloud Music's primary income is has two components: music streaming services and social entertainment services. NetEase Cloud Music operates under a freemium business model in which basic services are free whilst some enhanced features are available on a subscription basis. It is one of the biggest competitors in the Chinese music streaming business, primarily competing with Tencent's QQ Music. As of May 2022, more than 450 thousand independent musicians have registered with NetEase Cloud Music, rising to over 611 thousand registered artists by December 2022 with a music database consisting of over 60 million songs. The main features of NetEase Cloud Music include playlists, live streaming, online karaoke, and social networking.

In April 2017 it received its series A financing of 750 million CNY (US$107 million), and was valued at 8 billion CNY (US$1.14 billion), making it a unicorn company.

The streaming service was launched to the public on 23 April 2013. NetEase Cloud Music ( Chinese: 网易云音乐) is a freemium music streaming service developed and owned by NetEase, Inc. Windows (Win32/UWP), Mac OS, Linux, iOS, Android, Windows Phone, Web page

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